Comments on: Fact Based Niche Site Building

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The (Belated) Flimjo Recap - June 29, 2008 | Flimjo — Mon, 30 Jun 2008 14:40:15 +0000

[...] Fact Based Niche Site Building, Bill from The Blog [...]

By: Bill

Bill — Mon, 30 Jun 2008 11:05:00 +0000

@Shawn – I am not sure of the point you are making but if you want to start up a site and hope customers find you then by all means go ahead.

I am not advocating trying to dominate the IPOD market here….I am simply saying that the audience for antique ivory mantel clocks is not so big….so even when you “dominate” that niche….who cares.

I’ve tried it both ways, several times and I will definitely take the product with a lot of searches. Even the crumbs from something like that will make you more than every single antique ivory mantel clock sale.

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Mon, 30 Jun 2008 07:23:02 +0000

[...] The Blog Entrepreneur – Fact Based Niche Site Building [...]

By: Shawn

Shawn — Mon, 30 Jun 2008 02:50:11 +0000

Bill,
I’m not going to argue with you about the importance of selling something people are looking for, but I wonder if perhaps you are oversimplifying the process of figuring out what exactly that is. Yes, you can do plenty of keyword searches to gauge online search habits. We did that with my own blog to determine that bootstrapping business startup had an audience, but ultimately the only real test is to startup and see if customers find you. I also think that sometimes using keywords already heavily searched can be a mistake if too many bloggers/webmasters are already targeting the same searchers. It seems to me that predicting a smaller but growing market among searches as with any business is the key. This is a true niche, neither focusing on a product no one wants or on a product everyone is selling but on a product somewhat more difficult to find yet still in growing demand.

Shawns last blog post..A candidate for bootstrappers?

By: Bunny

Bunny — Sun, 29 Jun 2008 16:29:25 +0000

Such a good point! I saw the post in the BANS forum you’re talking about. I was guilty of that same kind of thinking before I started using BANS. Just because “I” might use a particular search term doesn’t mean anyone else on the planet necessarily would. Optimizing without proper research is a journey to nowhereville.

That said, I’m still learning how to do keyword research. But the first step is recognizing its importance.

Thanks for the great post!