How’s Your Alexa?As I sit here watching my beloved Patriots fumble and bumble away the Superbowl, I decided to check up on my stats to see how I was progressing.

As you know my goal is to monetize my blog with private ad sales so my “stats” are important to me. My last post about my Alexa was slightly more than a week ago, so let’s see how we fared.

At the time of the last update my stats were as below:

  • Alexa - 273k
  • Technorati - Authority 44 and a rank of 179,530
  • Traffic - Hits were approximately 12k but trending towards 20k.

Before we see what the new stat sheet looks like let’s discuss what I have been doing in the meantime to drive the changes. It is nothing special but consists of a lot of little things that combine together to move the needle. A few of the things that I do:

  • Post regularly - I have written 9 posts since the last update on the 24th. 9 posts in 10 days is pretty good and I was fortunate enough that a couple of them were stumbled and did very well.
  • Social Media - I have been experimenting with Stumble, Digg and Blogging Zoom. I don’t typically use Digg all that much as I am not a fan. I am experimenting a bit to see if I am missing something but so far, not really.
  • Guest Posting - My first guest post provided me some extra visitors that I otherwise might not have had as well as a link or two for the technorati rankings.
  • Networking - I was fortunate enough that a few of my fellow bloggers linked to some of my articles. This will provide both referrals and Technorati authority. If you have time check out Stephan Miller and TecnoMoney. Thanks for the links guys, just returning the favor.
  • Sponsorhip - A fellow DPer is holding a contest so I offered up a month free ad on my site as part of the prize package. This earned me a backlink and helped out a fellow blogger. Check out SEONoobs Contest. Ryan…good luck with your contest.
  • Entrecard - Yeah I know…it isn’t the greatest traffic but I have amped up my Entrecard campaign and actually started spending my credits. I have 3 ads running right now and at least 1 a day for the next 10 days.

That’s it, no secret at all. Just consistent work and utilizing the tools that are available to all of us.

I emphasize my stats so often because it’s that important to those who want to sell private ad space. Advertisers will only know you by the stats that you are able to produce on their ad networks screen. They don’t know your writing style or anything about you, you are a number. As such you should make sure your numbers are as good as they can be.

So where did I get to in the course of the last week? Let’s take a look.

  • Alexa - Currently stands at 178k (nearly 100k better than a week ago)
  • Technorati Authority - 56 (12 better than last week)
  • Technorati Ranking - 134,803 (45K better than last week)
  • Traffic - Currently at 15k and still trending towards 20k or even better.

alexa.jpg

So that’s my weekly stat update.

My short term goal for Alexa is to claim my sub 100k ranking for the 3 month average, attain a PR5 on the next update, and get my Technorati authority in better shape. I also want to see a 20k hit month from the Analytics. This will make my blog much more attractive to advertisers of all flavors. Stay Tuned.

Is my Alexa still beating up your Alexa? What are your goals for your own stats…..you have them right?

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