Blog For Sale

I may not be the brightest bulb on the Christmas tree but I have noticed a trend lately. People building up a blog, right to the point where it’s getting to be something, and then they cash out and sell it.

Blogs For Sale By Owner

A number of blogs have been sold in the recent 5-6 months. These are only the ones that I know about and as sheltered as I am there must be hundreds more:

  • Cashquests seemed to start it all when it sold for an astounding 15k dollars.
  • Blogging Fingers was next.
  • OneMansGoal sold twice and is now back in the hands of the original owner.
  • Blogtrepreneur went up for sale but Adnan pulled out and retained it.
  • SEONoobs went on the block after only a month.
  • WPDesigner sold last week for a mind boggling number.
  • I also know for a fact one A-List blogger is pondering the idea right now.

The latest blog to be up on the auction block is Blogging Experiment. I have been following Ben and his journey for the last few months and I even guest posted on the site once. Apparently he has bigger and better ideas in mind and wants to relieve himself of the blog.

I want to be clear here on something, I am in no way bashing anyone but I have to say I don’t agree with what these guys are doing. If you are smart enough and talented enough to build a blog that generates a few thousand dollars a month then why not keep it and turn it into a passive income source.

Outsource

If you hired someone to write on your blog 3 times a week and pay them say 25 to 50 dollars a post. You would still come out ok in the end. Let’s say at 50 dollars a post, your expenses would be 150 a week or 600 a month.

If Ben is pulling in 2k a month then he’s leaving 1400 dollars a month on the table.

$1400 dollars a month pays a LOT of bills!

He could even turn it into a multi-author blog like Adnan is considering doing, so that the content value stays fresh and unique. Multiple authors would make you not so dependent on one source and would allow you to make changes if necessary.

I am more of a long haul kind of guy and once I have an income stream I wouldn’t want to give it up. Let’s say it sells for 10k dollars even, that’s still only 5 months revenue. I’d much rather have a steady income than a one time hit of 10k, you’re going to lose half of that to taxes.

I know Ben is looking for 5 figures out of his blog which I think is probably optimistic given the current state of the economy and the housing market but honestly I hope that he gets it. The higher he can drive the comp prices then the better for any Make Money Blogger who is looking to sell his/her own blog.

So Ben, even though I don’t agree with what you are doing, I hope you get what you want and that it all comes together for you.

Conclusion

We all come to points in our life where we have to make decisions. Sometimes these decisions are difficult and sometimes they are easy. I am sure this was a tough one for Ben as he genuinely seems to enjoy his blog and his readers and I am sure this is the right decision for him.

If you are ever faced with a dilemma like this then I would encourage you to consider your options. It’s very difficult to make money when you have none, it’s very EASY to make money when you have some. Two thousand a month affords Ben a lot of options but he is electing to go for the payday.

I personally would explore the option of subcontracting some posting duties and keep my fingers in the blog from time to time to ensure quality control. I’d much rather have a steady income stream than a payday, but ya just never know. If the payday were the right one, then people get crazy when money gets thrown at them.

How about you? What would YOU do?

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